In the lead up to 2008 and the integration of newly promoted customer service brand pillars: responsible, engaging, intuitive, caring & exceptional; BrandCulture has set a visual language that will be seen in Staff lounges world wide.
By incorporating photography of both staff and customers, the Long Haul brandwall serves as a visual reminder of their role and responsibility within Qantas whilst also brightening the current environment.
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After the successful installation of the wayfinding system and Brandwall graphics in Sydney, BrandCulture were engaged to develop a series of environmental graphics and commence implementation of Branded Environments that reflect the Qantas Brand Values and the Internal Values behind the Cabin Crew workforce.
Setting a precedent for future staff experiences on a global scale, Qantas has plans to fit out all their staff lounges over the next few years with LondonT5 terminal underway this year.
This new approach to environmental Branding reflects Qantas' commitment to their staff and development of the Internal perceptions of the Brand.
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Long Haul Brandwall In-situ
