| The Results > Environments > AAPT Glebe |
 Reception Entrance from Ross Street
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A Passion for Technology
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Each floors Unique Colour and Messaging is Specific to the Occupants
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Meeting Rooms are Open and Private Rooms are Secluded
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Reflective Film Highlights the Café and Coloured Film Secludes the Occupants
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Reflective Film Meeting Room Signage |
After successfully completing AAPT's Sydney and Brisbane offices, BrandCulture were commissioned to create a Branded Environment for AAPT's new Glebe offices, once again in collaboration with HBO+EMTB.
The Glebe location houses the primary components of AAPT's technical infrastructure and technical personel. BrandCulture used images of staff to reflect the human heart of the AAPT brand with the style of imagery being evolved to give Glebe its own technological, dynamic, energetic and fun identity. In-line with the brand guidelines and to ensure a consistent dialogue with staff, certain elements were carried across into this new environment.
Related Projects
AAPT Sydney, AAPT Brisbane & AAPT Wayfinding
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As a company that understands the importance of consistent and clear communication of its Brand Values to staff, AAPT used the environmental branding as a basis for all their collateral and internal communications.
As with the Sydney headquarters and Brisbane offices, staff and stakeholders are greeted on each floor by an inspiring brand wall and messaging relative to the business units on that floor. The signage, wayfinding and office labelling system developed by BrandCulture was again seamlessly translated into this new environment, allowing visitors from other AAPT locations to navigate the building simply.
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