| The Results > Environments > AAPT Sydney |
 Exterior Impact on Latitude
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Use of staff imagery reflects the 'straight up' culture at AAPT
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The Computer Room is the Heart of the Office Reception |
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Level 21 & 25 Brandwall - Communicating Business Unit Values
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Level 24 Wholesale Division Brandwall |
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Layering Effect of the seclusion film
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Integration of Lightbox Graphics and Office Environments |
Humans and Technology Coverage in the New Offices |
A Modern Technology Environemnt
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AAPTs office for over 800 staff at World Square in Sydney is a vibrant, innovative workplace, BrandCulture saw the opportunity to convey AAPT's status as a beacon of technology. There is a the natural flow of information in and out of this environment and this office is in a prominent and visible location at the new heart of Sydney's CBD.
The graphic use of digital binary code 1's & 0's strategically positioned across all six levels and all four corners internally creates a deep, illuminated visual vortex at night, drawing the eye in and elevating AAPT to iconic status from vantage points around the city.
Related Projects
AAPT Brisbane, AAPT Glebe & AAPT Wayfinding
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On Level 23reception the concept of a 100ft entry brandwall emblazoned with AAPT's core values position them as a people centric organisation. Brandculture recognised the opportunity to capture AAPT's vision and people focus, drawing on iconic elements of digitised technology to give a strong visual and tangible feel to the process of telecommunication. The electronic pulse emerged as a visual symbol of AAPT's human heart and technological savvy.
Wherever stakeholders visit, they are met with the personality of each department articulated through the unique colour palette, value statements and images that help deliver AAPT's promise in context throughout the organisation.
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Originally an OHS requirement, translucent discs at line-of-sight on glass walls were used. Customised metallic discs were applied to the front and back of the glass, creating a 3D effect adding the illusion of dimensional shadow and subtle movement as you walk by. The discs spread out and merge with digital pulse graphics, continuing the texture and flow of visual technology elements though all six levels.
To maintain a transparent working environment while still providing privacy, seclusion graphics printed on optically clear film and applied in certain areas to deliver a range of visual shielding from zero to 100% enhancing the colour theming of the floor. These provided seclusion for breakouts, storage areas and executive offices, allowing staff and clients to manage privacy requirements yet seamlessly blending the need to know with the desire to see beyond.
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