The new environment for forward thinking company Origin Energy gave opportunity to explore the brand though the built Environment.
The reception of the newly opened 4 floor office on Collins St in Melbourne's CBD is fresh and sophisticated. The Brand Graphics incorporate the ‘energy circles’ of the corporate identity creating visual cut though between the reception waiting area and the boardroom.
|
|
|
Working with the Origin in-house Brand Guardians and under direction from Project Control Group the brand graphics were translated throughout the entire environment.
The ‘energy circles’ subtly printed to a semi-translucent film act as a seclusion from either side of the glass but keep the areas open reflecting the corporate culture within Origin Energy.
Each floor has a colour designated to it for easy identification with both the ‘energy circles’ and specific images used to ease orientation and create a point of difference.
|
|
|
Reception Brand Graphics
A4 Print Version (268kb)
