Luxury French lingerie label Simone Pérèle has embarked on a major Australian retail initiative over the past two years with stores opening across Australia.
BrandCulture identified the need to transfer the brand sensibility from a European to Australian context. Using seductive lifestyle images with quoted insights from Simone Perele along side updateable seasonal range lingerie the consumer is invited into a sensual customer experience that waits within the store.
Upedateable floor-to-ceiling panels displaying images of models wearing the current season's apparel are a dominant store feature. The photographs can be cleverly interchanged via a magnetic system for easy storage or seasonal update.
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Main Store Graphic
A4 Print Version (308kb)
