XYZnetworks is part of Foxtel, and is the largest collection of TV channels in Australia operating under one umbrella.
The XYZnetworks identity and brand values had never been rationalised in a 3D environment, until recently when they re-located to a new site on the Foxtel campus in North Ryde. The interiors were created by Project Control Group (PCG) to suit the functional requirements of the company and BrandCulture were engaged to inject the essence of the individual brands that make up the network into the workspace.
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The brief was to bring all the channels together under the XYZnetworks brand whilst they retained their individual identity and cultures. This was of the utmost importance given the original and diverse content delivered by each channel - the environment needed to encapsulate what each channel stood for now and moving forward.
This was the first time BrandCulture had experienced such a diverse collection of brands, with such distinct personalities under one roof. The approach was not sequential, but by developing all the brand areas simultaneously BrandCulture were able to give ownership of their work area to each channel, whilst retaining a connection between the brands that literally met in the middle, with the reception area and boardroom forming a central hub reflecting the XYZnetworks brand.
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Each channels environment had subtle XYZnetworks branding but is completely adaptable, designed specifically to be updatable and reflect to the perpetually changing content of each channel. A system of updateable graphic panels were used as the centerpiece of each zone, providing a cost effective solution that keeps the environment reflective of the current programming and inspirational to staff and visitors alike.
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Boardroom Graphic
