Work Arena are the major importer and dealer of Herman Miller furniture in Australia.
BrandCulture developed a new identity for Work Arena, featuring the James Caruso designed 'Celle' Herman Miller chair. As a market leader in sustainable design Herman Miller had recently raised the bar further through the development of this chair, which is 99% recyclable. BrandCulture took the opportunity to draw direct relevance to this focus on sustainability by displaying the chair as a living item.
This design has subsequently been applied to all company stationary and print advertising, all undertaken by BrandCulture.
'Celle' Inspired Identity
