The World Square Car Park was originally 3 separate car parks situated under the new developments that make-up Sydney's World Square. Multiplex had the vision to develop the area from the ground up to become the largest multi-functional complex in Australia, and it's a real success.
BrandCulture were working on the AAPT offices in the E&Y Centre at the time, and after presenting to Multiplex, were commissioned to create a signage and way-finding system, servicing public, private, residential and valet parking requirements.
Cognitive mapping, circulatory navigation and intuitive design principles made this worthy of being featured in several industry publications.
 
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Access to Public Lifts
A4 Print Version (292kb)
